Safari Lager is one of Tanzania's best loved beers. When redesigning there wasn't much room for change (the blue colour, the red script font, the huts, the medals - all had to remain).

However, by tweaking the dated elements, adding black and enriching the background, the current drinkers stayed true to their brand, and new ones were recruited.

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In 2018, Safari Lager launched the Ujazo Zaidi campaign (adds more flow). A campaign slogan was designed and added to the pack.

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