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A very light juice, rich in refreshment with delicate flavouring - these pack designs needed to reflect the watery nature without loosing fruit flavour.
Appelsientje Light
Packaging design for a range extension (the light version of the main range)
Dubbel Frisss Limited Edition
The juice alternative for those who don't want an alcoholic drink but also don't want to feel like they're drinking a kiddy drink
CoolBest range extension
GETTING JUICY
Juice is always a fun and vibrant product category to create designs for.
The 'natural-looking' pack designs often involve a fair amount of retouching to get the fruits to look just right and an attention to light and reflection in shadows and droplets.
For Frisfruit I handlettered the descriptor names.
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