PSI Tanzania is a non-profit that takes a business approach to saving lives.

WATERGUARD PURIFICATION TABLETS

Water in Tanzania is rarely free of bacteria or other impurifications. The Waterguard tablets will purify the water, making it safe to drink. The main challenge was in art directing the family as they had little or no modelling experience.

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FAMILIA FAMILY PLANNING

The brand and packaging were designed as a his & her approach within a conservative market where birth control can be seen as unacceptable/promiscuous. The condoms target married couples, whilst the pills have a clean pharmaceutical look.

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SALAMA BRAND REFRESH

When redesigning Salama condoms, brand recognition needed to be maintained whilst refreshing a dated look. Within the limitations the branding was tweaked, a stronger brand architecture developed and the photography was updated.